Questions SMEs
usually ask us
What exactly is a dedicated PIC, and do I get one?
PIC stands for Person-in-Charge. Every Azurio client is assigned one point of contact who plans your shoots, manages the content calendar and reports on growth — so you're never explaining your brand from scratch to a different freelancer each month.
What's included in a monthly content package?
Every package includes a shoot day, edited photos and short-form videos, a content calendar and captions. Growth and Scale packages add posting support, paid social setup and monthly performance reporting. See Pricing for the full breakdown.
My brand has no logo or guidelines yet — can you still help?
Yes. We regularly start with a quick brand audit and set simple, consistent direction — colours, tone and a content style — before we shoot anything, so your feed looks intentional from day one.
Which social platforms do you create content for?
Mainly Instagram, TikTok, Facebook and LinkedIn — we edit every shoot into the aspect ratios and formats each platform needs, from reels to carousels to profile banners.
Can you handle both photography and videography in one shoot?
Yes — most of our shoots capture both in the same session, which is more efficient for your team's time and gives us a wider mix of content to work with for the month.
How do you measure whether the content is actually working?
Your PIC sends a monthly report covering reach, engagement, follower growth and any leads or bookings tied back to the content, with a plain-language recommendation on what to do next.
Do you only work with businesses in Singapore?
Singapore SMEs are our main focus and where our shoots happen on location, but we also support regional clients remotely for strategy, editing and content planning.
Is there a lock-in contract?
No. Packages are billed monthly with no lock-in — we'd rather earn your business every month than hold you to a contract.